2025 Global Food Foreign Trade Expansion Report:

The Surge in Exports of Segmented Categories is Driven by Health and Customization Trends

   Driven by the upgrading of healthy consumption trends and the optimization of the "Belt and Road" supply chain, the global food foreign trade market in 2025 has seen a simultaneous increase in both volume and price. Recent data indicates that the trade volume of food products between China and its co-building countries reached 915.2 billion yuan in the first nine months. with a year-on-year growth of 2.5%. The issuance of 197 access documents for agricultural and food products has opened up marketing windows for segmented categories such as strawberries, blueberries, and meat that meet mainstream global demands, including organic certification, freeze-drying processing, and halal compliance, in various regional markets.

Strawberries: Organic Fresh Products Deepen in Japan and South Korea, Frozen Processing Seizes the ASEAN Baking Track

   China's strawberry In terms of foreign trade, a dual-track marketing layout of "high-end fresh products + mass-processed products" has been formed. By relying on 30,000 mu of ECOCERT organic bases in the black soil production areas of Heilongjiang, the fresh strawberries produced meet FDA and BRC standards. From January to August 2025, the export volume to Japan soared by 142.21% year-on-year. Meanwhile, the procurement volume of supermarkets in core cities such as Tokyo and Osaka increased by 68% month-on-month. It mainly focuses on the marketing highlighting the selling point of "freshly picked and delivered within 72 hours", with a loss rate kept below 3%. In the South Korean market, companies have introduced "small-packaged organic strawberry gift boxes" tailored to family consumption needs, achieving quarterly orders exceeding 500,000 boxes, marking a 55% year-on-year increase.

   Frozen strawberries cater to the demand for baking ingredients in the ASEAN region. Via the China-Laos Railway cold chain block trains, the Yunnan production area can directly can reach Bangkok and Kuala Lumpur within 48 hours. In the first half of the year, the export volume to Thailand and Malaysia surged by 47% and 39% respectively, positioning the company as a key supplier for local jam factories and bakeries. Enterprises have launched customized frozen specifications of "blocks and dices" to meet different processing needs. A major baking chain in Bangkok achieved an annual procurement volume exceeding 20 million yuan, which was double that of the previous year.

Blueberries: Peru Dominates the European Fresh Product Market, Chinese Freeze-Dried Powder Seizes the European and American Superfood Track

  The global blueberry trade showcases a distinct competitive landscape across different production regions and product categories. Leveraging year-round supply technology, Peru has significantly increased its share of fresh blueberry exports to Europe, reaching 41.76% in 2025, a substantial lead over Chile's 13.12%. According to recent data, Peruvian blueberries have a significant presence in the fresh blueberry procurement of supermarkets in Germany and the United Kingdom, making up 58% and 62% of the total, respectively. respectively. It focuses on "off-season fresh supply", and the cold chain transportation cost is 18% lower than that of traditional routes.

  China's blueberry marketing focuses on high-value-added processed products. Zhejiang freeze-dried blueberry powder has become a popular raw material in the European and American superfood markets because it retains more than 90% of its nutrients. In 2025, the export volume of blueberries from China to the United States and Germany increased by 28% annually. A health food enterprise A company in Los Angeles annually procures 120 tons of materials for the production of protein powder and granola bars. Heilongjiang's organic fresh blueberries primarily serve the domestic high-end raw material market, supplying Ferrero's berry filling production line and Mixue Ice Cream & Tea's blueberry smoothie raw material inventory, achieving an annual turnover exceeding 30 million yuan and an order repurchase rate of 85%.

  To meet the European market's demand for quality traceability, enterprises are increasingly adopting advanced DNA tracing technology for meat products, as evidenced by the growing market size and consumer demand for informative labeling. have introduced AI sorting equipment and blockchain systems to realize full visibility from "farm to port", and the qualified rate of random inspections by German customers has remained 100%.

Red Beans: Yunnan Primary Processed Products Penetrate Southeast Asia, Heilongjiang Organic Powder Develops the Middle Eastern Health Market

  China's red bean foreign trade is strategically laid out hierarchically in accordance with regional demand. Yunnan's primary processed red beans primarily focus on the Southeast Asian food processing market, exporting to Vietnam and Thailand through the China-Laos Railway for the production of red bean paste and pastries. In the first half of 2025, the export volume through the China-Laos Railway increased by 32%, as reported by the Kunming Customs. A food factory in Ho Chi Minh City has a quarterly procurement volume of 800 tons, a year-on-year increase of 40%. By implementing the marketing strategy of "freight subsidy for bulk purchases", enterprises have successfully attracted cooperation from small and medium-sized processing plants, and the number of customers has increased by 27%.

  Organic red beans from the black soil production areas of Heilongjiang target the Middle Eastern health food market. The red bean powder certified by the EU organic standard is positioned as a "natural dietary supplement raw material". By 2025, the share of export orders to the United Arab Emirates and Saudi Arabia surged from 12% to 28%, reflecting the burgeoning presence of Chinese enterprises in the Middle East. A notable health product enterprise in Dubai, for instance, has seen its annual procurement volume for dietary supplements exceed 5 million yuan, underscoring the robust demand and expansion of the health sector in the region. fiber supplements. Enterprises, in collaboration with local distributors, have jointly organized "organic certification promotion conferences" and carried out 12 promotional activities in cities like Dubai and Riyadh, resulting in a 35% increase in brand awareness.

Blackcurrants: Yunnan Frozen Products Focus on the ASEAN Beverage Market, Chinese Organic Powder Fills the European Supply Gap

  The blackcurrant trade has ushered in market opportunities due to the reduction in production in traditional producing areas. Serbia's In 2025, blackcurrant output decreased by 23%, which in turn made room for Chinese products. China's share of blackcurrant exports to Europe increased from 8% to 17%. Heilongjiang organic freeze-dried blackcurrant powder, with EU food safety certification, has become a core raw material for European probiotic beverage enterprises. The export unit price to France and the Netherlands is 4 times higher than that of fresh products. A beverage factory in Amsterdam has an annual procurement volume of 60 tons for the production of fermented beverages. The order cycle has been reduced from 3 months to 1.5 months, and the supply chain response speed has risen by 50%.

Yunnan frozen blackcurrants focus on the ASEAN beverage and jam market. In 2025, the export order volume to Malaysia and Indonesia saw a 53% increase. A juice enterprise in Kuala Lumpur procures 300 tons quarterly, marking a 65% year-on-year increase. Enterprises have introduced a bulk policy offering a 10% discount for orders of 10 tons and above. discount", and at the same time provide customized freezing temperature control to ensure that the flavor retention rate of products after thawing reaches 92%, with customer satisfaction of 90%.

Raspberries: Chinese Organic Products Fill the European Supply Gap, Freeze-Dried Slices Become Raw Materials for European and American Healthy Snacks

  Owing to a 15% supply gap in global raspberries resulting from Serbia's production decline, Chinese production regions have swiftly filled this gap. The raspberry base in Bin County, Heilongjiang, which is ECOCERT-certified, has signed a 15-year long-term supply agreement with European purchasers. In 2025, the export volume to Germany and Italy increased by 68% year-on-year. A jam enterprise in Berlin has an annual procurement volume of 200 tons, doubling that of last year. By adopting the strategy of "price locking for bookings 6 months in advance", enterprises have stabilized long-term orders, which account for 19% of the European organic raspberry procurement market share.

  Freeze-dried raspberry slices have emerged as sought-after raw materials for healthy snacks in Europe and America. China's freeze-dried raspberry slices, exported to the United States and Canada, serve as key ingredients for granola and yogurt toppings. In 2025, the month-on-month growth rate reached 41%. A healthy snack brand in Seattle has experienced a significant year-on-year increase of 55% in its quarterly procurement volume, reaching 45 tons, reflecting the broader industry trend of growing demand for healthy snacks. To cater to the European and American market's preference for additive-free products, enterprises commit to offering products with "zero preservatives and zero sucrose", provide third-party test reports, and ensure the customer complaint rate remains below 2%.

Marketing Insight: Foreign Trade Growth Strategies Under Differentiated Regional Demand

  Looking ahead, health, customization, and supply chain optimization will continue to serve as the primary drivers of growth in the global food foreign trade sector. Enterprises should closely monitor the distinct needs of regional markets, establish certification systems, and make necessary adjustments refine product specifications, and enhance logistics networks to capture opportunities in niche markets and secure larger global market shares.

MAXPORT DAILY

Data: November 14, 2025