2025 Fruit Trade: China’s Berries Export & $134.5B Citrus Market

2025 Global Citrus Market Size Projected to Reach $134.5 Billion: Category Differentiation and Trade Adjustment Take Center Stage

The global citrus market maintains strong vitality in 2025, with the market size expected to reach $134.5 billion and a compound annual growth rate (CAGR) of approximately 5.97% from 2025 to 2030. China, Brazil, India, and other countries are major producers, with China's output accounting for around 28%-32% of the global total year-round. Among core categories, oranges account for more than half of the global total output, projected at 45.2 million tons in the 2024/25 season. Brazil is the world's key producer of processing oranges (mainly for juice extraction) but faces challenges from Huanglongbing (HLB, also known as citrus greening disease) and climate change. Lemon/lime output is expected to drop to 10.2 million tons, and mandarin/tangerine output to 37.5 million tons, while grapefruit output will decrease slightly to 6.9 million tons. Production fluctuations across categories are influenced by weather, diseases, and other factors, with trade and consumption showing structural adjustments amid tight supply—demand for high-value-added products and small-sized citrus varieties is growing significantly.

As a leading global citrus producer, China's production areas are concentrated in southern provinces. Affected by sluggish domestic consumption in 2025, China's citrus exports continue to hit record highs, with fresh orange exports expanding to emerging markets and canned citrus exports growing notably; domestic demand for high-end and diversified varieties is also expanding. Among European and Mediterranean countries, the EU (represented by Spain) is a major production region for lemons/limes and other categories. In the 2024/25 season, lemon/lime output in the region declined due to adverse weather and reduced yields. The overall market presents a complex pattern of regional differentiation, shaped by changes in the global production structure, shifts in consumption trends, and adjustments in trade flows.

First Flight to Singapore! Strawberries from Luonan, Shaanxi Kick Off Export Journey, to Ship 100,000 Seedlings to Vietnam in 2026

In December 2025, Shaanxi Province achieved a crucial breakthrough in agricultural product exports: fresh strawberries from Luonan County, Shangluo City arrived in Singapore via a cold-chain flight through Xi'an Xianyang International Airport, marking the first time strawberries have been exported from Shaanxi in history. This breakthrough not only fills the gap in Shaanxi's strawberry foreign trade but also opens up a new path for high-quality fruits from China's northwest production areas to explore the international market. It also signifies a significant improvement in Shaanxi's capabilities in the standardization of agricultural planting, cold-chain logistics supporting facilities, and international market connection, laying a solid foundation for more characteristic agricultural products to "go global" in the future.

The exported strawberries originate from Luonan Weilai Nongguang Agricultural Technology Co., Ltd., established in April 2024. Despite its short operating period, the company focuses on modern agricultural technologies, with business covering the entire chain including breeding and seedling R&D and demonstration planting. It currently has a 120-mu standardized base, completed trial planting and seedling cultivation in 2024, and entered the large-scale harvest period in July 2025. The exported variety is an innovative breed jointly developed with Singapore Xinguo Agricultural Technology, featuring high and low temperature resistance and excellent quality, which meets the demand of Singapore's high-end market. The two parties conducted a trial export on November 2, 2025, to verify the feasibility of the entire process. At present, strawberry exports to Singapore have become regular, with a guaranteed shipment of twice a week. The company has also received foreign orders for strawberry seedlings and plans to export 100,000 seedlings to Vietnam in January 2026. Thus, Shaanxi's strawberry industry has formed a multi-dimensional foreign trade pattern of "fresh fruits + seedlings", injecting momentum into local agricultural upgrading and rural economic development.

Targeting Winter-Spring Blueberry Supply! Noposion Raises 1.45 Billion Yuan to Expand Yunnan Bases, Aligning with 50 Billion Yuan Market Demand

In December 2025, Noposion announced on the evening of November 25 its plan to raise no more than 1.45 billion yuan through private placement, focusing on the development of Yunnan's blueberry industry and R&D in the small berry field. Among the funds, 1.1 billion yuan will be invested in the blueberry base expansion project, which plans to build a new 13,500-mu blueberry plantation in Yunnan with a total investment of 1.221 billion yuan and a two-year construction period. The funds will be used for land transfer, farm facility construction, seedling planting, etc. Another 150 million yuan will be allocated to the construction of an international R&D center for small berries, with a total investment of 274 million yuan and a three-year construction period, focusing on the R&D of new berry varieties and the construction of a three-level scientific research laboratory system. Additionally, 200 million yuan will be used to supplement working capital and optimize the company's financial structure. As a leading enterprise in China's pesticide formulation industry, Noposion officially entered Yunnan to grow blueberries in 2021. By September 2025, it had invested over 4 billion yuan in the blueberry industry, built more than 60 farms and over 40 cold-chain processing centers distributed in more than 10 cities (prefectures) in Yunnan such as Honghe, Wenshan, and Chuxiong, forming one of the world's leading single-substrate blueberry industry clusters. In the 2024-2025 production season, the sales volume of blueberries alone exceeded 2 billion yuan, achieving increased production and profitability for four consecutive production seasons and establishing a second growth curve for revenue.

After the implementation of this fund-raising project, Noposion will further expand the blueberry planting scale in Yunnan, significantly enhance the supply capacity of high-quality winter-spring blueberries, and strengthen its R&D capabilities in the small berry field through the construction of the R&D center, continuing to increase investment in the layout of modern characteristic fresh consumer businesses. From an industry perspective, the national total blueberry output reached 780,000 tons in 2024, and the market demand is expected to exceed 1 million tons in 2025 with a market scale of approximately 50 billion yuan. Noposion's capacity expansion and R&D investment not only align with the growing market demand trend but also will further consolidate its leading position in China's blueberry industry.

Maxport Daily

2025/12/3